How Instagram Guides Can Highlight Your Skills
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Instagram フォロワー 購入 日本人 Guides are a powerful yet underused feature that lets you curate your expertise in a clean, easy-to-follow format. Whether you’re a trainer, designer, chef, or wellness guide, Collections allow you to curate content that highlights your expertise and earn credibility with followers. Instead of posting one-off snippets or one-off stories, you can create a lasting reference that people can return to again and again.
Start by thinking about the questions your audience asks most often. What do they struggle with? What advice do they constantly ask for? Turn those answers into a Collection. For example, a health expert might create a Guide called 5 Easy Meal Prep Ideas for Busy Weekdays. A visual artist could make a Guide titled Pro Mobile Photography Tips for Beginners. Each entry in the Guide can include static images, videos, or linked collections, giving you flexibility to mix media types.
When building your Guide, keep the structure simple. Use clear titles and organize content in a logical order. Begin with the basics and move toward more advanced tips. Add brief context notes to each item explaining the value it provides. This not only informs your followers but also positions you as the expert.
Promote your Guide in your link in bio, Story stickers, and pinned comments. Let people know it’s available and designed for ongoing reference. Encourage followers to save it or share it with someone who might benefit. Over time, your Guides become a demonstration of your expertise, attracting new followers who are in need of clear, actionable insights.
Unlike fleeting posts that disappear from feeds, Guides stay live and searchable. They help you stand out as someone who doesn’t just post content but who truly helps others. Use them strategically and your expertise will grow alongside your audience’s trust.
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